So apparently dropping 60% at the box office can still make you a record-breaker, because that’s exactly what’s happening with Spider-Man: Brand New Day right now. After opening to a jaw-dropping $360 million, the film is projected to pull in another $143 million this weekend — a number that sounds like a massive fall-off until you realize it would land as the third-biggest domestic second weekend of all time, trailing only Star Wars: The Force Awakens and Avengers: Endgame. It’s also shaping up to be Sony’s biggest second weekend ever, leaving No Way Home’s sophomore frame in the dust. And yes, before anyone starts treating this as gospel, the $143 million is still a projection based on Friday’s $43 million haul — the real numbers won’t be locked in until Monday’s actuals roll in.
If the estimate holds, Spider-Man will cross roughly $653 million domestic in just 10 days, which would make it the fastest 10-day total in North American box office history — a genuinely absurd pace for a movie that’s already north of $1 billion globally after one week. And it’s not carrying the box office alone: Nolan’s The Odyssey just crossed the billion-dollar mark itself, officially outgrossing The Dark Knight’s entire lifetime total, while the combined muscle of these two films helped drive the biggest overall North American box office weekend ever recorded at $436.5 million, with IMAX and other premium formats doing a lot of the heavy lifting. Even Broadway’s getting in on the record-breaking energy, with the filmed capture of Hadestown quietly surpassing Hamilton to become the highest-grossing live theater release ever. It’s shaping up to be one of those rare stretches where it feels like every corner of entertainment is setting records at the same time.